Procter & Gamble Co., maker of Tide, Gain and Cheer detergents, is continuing a trend by household products makers to more-compact laundry products, and plans to reduce all its U.S. laundry powder products by a third.
CEO Bob McDonald explained in call with investors Tuesday that besides environmental benefits, there are many other advantages.
QUESTION: Could you talk about the compaction of powder detergents, what is driving that?
RESPONSE: We are planning a 33 percent compaction, which as well will be a formula upgrade. Meaning we have been able to improve the ingredients in the detergent, which has allowed us to remove some of the process fillers and other things.
This compaction, like other compactions, benefits everybody. Because it means the product requires less shelf space per load, less transportation costs per load, and, of course, everyone in the supply chain saves money, and the consumer saves based on the space they save at home, and of course, they get a better product.
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